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IN NUVO

Whether retracing moments of glory in product development or divulging the traits and strategies that allow their companies, products, and personas to shine, these business and media personalities have been candid about their approaches to success.

The legacy of Roots runs deep. With an affinity for Canadian wilderness and sport, founders Don Green and Michael Budman—both, as many may be surprised to hear, originally from Detroit, Michigan—created their signature brand of leather goods and athletic wear in the 1970s.

Co-captains of Roots Michael Budman and Don Green work and play as a team. The adventurous duo have led the lifestyle company for 36 years, creating an internationally recognized enterprise that has become a symbol of the Canadian spirit.