NUVO Offices
Toll Free: 1-877-205-NUVO (6886)
Vancouver Office: 604-899-9380

Director of Sales, Marketing, & Distribution
Alessandra Bordon
abordon@nuvomagazine.com
Phone: 604-899-9380 ext. 226

According to our demographic results from Ipsos, the NUVO reader…

Is an Urbanite.
NUVO is distributed to the greater regional areas of Toronto (50%), Montreal (20%), Vancouver (20%), and Calgary and Edmonton (10%). 50.7% of NUVO readers are male, and 49.3% are female. 75.6% of NUVO readers hold a university degree and 31% have a postgraduate degree. 70% of NUVO readers are married or in a domestic partnership.

Is Affluent.
Average annual household income: $213,603. Average number of cars per household: 2. Top five types of vehicles owned: SUV, luxury, mid-size, sports and small car. 77.1% of NUVO readers own their own homes and 46.6% of NUVO readers or members of their family will buy or sell real estate in the next two years.

Makes Purchases Online.
89% of NUVO readers have made an online purchase in the last 12 months.

Is a First-Response Consumer.
91% of NUVO readers like the ads in NUVO. After viewing an ad in NUVO, 57% have visited the advertiser’s website, 42% have kept the ad as referenced for the future, and 20% have purchased the advertiser’s product.

Is Well-Travelled.
Each year, NUVO readers take an average of 7.62 flights and stay an average of 20.32 nights in hotels. Travel is the editorial subject read most among NUVO readers.

Uses NUVO as a Lifestyle Guide.
85% read their copy of NUVO at home, spending an average of 157 minutes per copy. 74% of readers refer back at a later date. Each copy of NUVO is kept by readers for an average of 8.16 months.

Source: Ipsos demographic survey

NUVOmagazine.com is Canada’s online authority on the exceptional, delivering 852,000 Impressions Each Quarter. Our responsive website offers readers the ability to tap into the world of NUVO at any time, any place, on any screen size.(source: Google Analytics / Google Ad Manager)

Ipsos has also audited our Online Audience as well as NUVO’s Print Audience.

• Original Editorial Environment on a Variety of Lifestyle Topics
  Every story is authentic written by our in-house editors and network of contributors across Canada and the world ensuring brand safety. Topics include design, food, wine, beauty, fashion, automotive, culture, art, travel, music and more. No advertorial or sponsored content is published.
• Guaranteed Impressions
  Each online campaign is based on a set number of guaranteed impressions over a set period or time with reporting.
• Limited Number of Advertisers
  To ensure the guaranteed impressions, a limited number of high quality advertisers are present at one time, also providing category dominance.
• Maximized Visibility Throughout the Site
  All advertising is rotated throughout the site maximizing visibility where traffic increases.
• Creative Unit Simplicity
  Three creative units are used: 970 x 250, 300 x 600 and 300 x 250 creating an impactful brand visual throughout the site.
• Responsive Design
  NUVOmagazine.com’s responsive design will ensure your ad automatically appears in full on mobile and tablet screens too.

88% of NUVO is mailed in recyclable material to Affluent Canadian Households in Toronto (50%), Montreal (20%), Calgary (10%) and Vancouver (20%) via VIP client lists of luxury retailers, affluent detached homes of Canada Post Neighbourhood Mail and the remaining by request to prestige hotels, private jets and clubs and select stockists (source: Alliance for Audited Media / Ipsos)

• 60% Editorial/40% Advertising Environment Guarantees Category Dominance
  Be among a select group of your peers in your business category. This is ideal for new brands launching into the Canadian market. By associating with other like-minded brands readers already know, you instantly educate readers on the level of quality you offer while reinforcing your specific brand name.
• Only Full-Page or Double-Page Ads
  This reduces the advertising clutter and provides a seamless reading environment. 88% of NUVO readers love the ads in NUVO (source: Ipsos).
• Upfront Guaranteed Positioning
  Due to fixed right-hand positions, you can guarantee your ad position in the first 21 pages of the magazine. These positions include opposite the Publisher’s Letter, opposite the Table of Contents, opposite the Editor’s Letter, opposite the Social Scene pages, and more.
• Ads Placed Only on Right-Hand Side Pages Opposite Full Editorial Pages
  This ensures the reader sees your ad as much as the story beside it.
• No Two Ads are Side-by-Side
  Ads are never placed next to other ads.
• Competitive Separation
  Ads are paginated with the most possible separation between you and your competitive peers.
• Complementary Editorial Placement
  The magazine is paginated with key lifestyle categories clearly defined. Requesting a position opposite your related industry ensures exposure for your service or product to an interested audience.

Be a part of an exclusive group of advertisers from around the world reaching Canada’s most influential and affluent consumers. To receive our media kit, which includes information from our circulation and demographic audits, complete the following form. Kindly note: We only offer access to official company domains. We do not offer access to email accounts with no contact name or company name.