Be a part of an exclusive group of advertisers reaching Canada’s most influential and affluent consumers.
Now in our 24th year of storytelling, NUVO is Canada’s authority on the exceptional, read by the inquisitive, culturally aware and well-travelled urbanite. Reach 4.2 million of Canada’s most coveted readers — in print and online — per quarter. Contact us today to explore our print and online properties.
Toll Free: 1-877-205-NUVO (6886)
Toronto Office: 416-923-5888
Vancouver Office: 604-899-9380
Director of Sales, Marketing, & Distribution
Phone: 604-899-9380 ext. 226
Phone: 604-899-9380 ext. 244
According to our demographic results from Ipsos, the NUVO reader…
Is an Urbanite.
NUVO is distributed to the greater regional areas of Toronto (50%), Montreal (20%), Vancouver (20%), and Calgary and Edmonton (10%). 50.7% of NUVO readers are male, and 49.3% are female. 75.6% of NUVO readers hold a university degree and 31% have a postgraduate degree. 70% of NUVO readers are married or in a domestic partnership.
Average annual household income: $213,603. Average number of cars per household: 2. Top five types of vehicles owned: SUV, luxury, mid-size, sports and small car. 77.1% of NUVO readers own their own homes and 46.6% of NUVO readers or members of their family will buy or sell real estate in the next two years.
Makes Purchases Online.
89% of NUVO readers have made an online purchase in the last 12 months.
Is a First-Response Consumer.
91% of NUVO readers like the ads in NUVO. After viewing an ad in NUVO, 57% have visited the advertiser’s website, 42% have kept the ad as referenced for the future, and 20% have purchased the advertiser’s product.
Each year, NUVO readers take an average of 7.62 flights and stay an average of 20.32 nights in hotels. Travel is the editorial subject read most among NUVO readers.
Uses NUVO as a Lifestyle Guide.
85% read their copy of NUVO at home, spending an average of 157 minutes per copy. 74% of readers refer back at a later date. Each copy of NUVO is kept by readers for an average of 8.16 months.
Source: Ipsos demographic survey
NUVOmagazine.com is Canada’s online authority on the exceptional, delivering over 3.5-million Impressions Each Quarter. Our responsive website offers readers the ability to tap into the world of NUVO at any time, any place, on any screen size.(source: Ad Rotate Pro)
Ipsos has also audited our Online Audience as well as NUVO’s Print Audience.
- Original Editorial Environment on a Variety of Lifestyle Topics
Every story is authentic written by our in-house editors and network of contributors across Canada and the world ensuring brand safety. Topics include design, food, wine, beauty, fashion, automotive, culture, art, travel, music and more. No advertorial or sponsored content is published.
- Guaranteed Impressions
Each online campaign is based on a set number of guaranteed impressions over a set period or time with reporting.
- Limited Number of Advertisers
To ensure the guaranteed impressions, a limited number of high quality advertisers are present at one time, also providing category dominance.
- Maximized Visibility Throughout the Site
All advertising is rotated throughout the site maximizing visibility where traffic increases.
- Creative Unit Simplicity
Three creative units are used: 970 x 250, 300 x 600 and 300 x 250 creating an impactful brand visual throughout the site.
- Responsive Design
NUVOmagazine.com’s responsive design will ensure your ad automatically appears in full on mobile and tablet screens too.
97% of NUVO is polybagged in recyclable material and mailed to Affluent Canadian Households in Toronto (50%), Montreal (20%), Calgary (10%) and Vancouver (20%) via VIP client lists of luxury retailers, affluent detached homes of Canada Post Neighbourhood Mail and the remaining by request to private jets and clubs and select hotels and stockists (source: Canadian Circulations Audit Board / Ipsos)
- 60% Editorial/40% Advertising Environment Guarantees Category Dominance
Be among a select group of your peers in your business category. This is ideal for new brands launching into the Canadian market. By associating with other like-minded brands readers already know, you instantly educate readers on the level of quality you offer while reinforcing your specific brand name.
- Only Full-Page or Double-Page Ads
This reduces the advertising clutter and provides a seamless reading environment. 88% of NUVO readers love the ads in NUVO (source: Ipsos).
- Upfront Guaranteed Positioning
Due to fixed right-hand positions, you can guarantee your ad position in the first 21 pages of the magazine. These positions include opposite the Publisher’s Letter, opposite the Table of Contents, opposite the Editor’s Letter, opposite the Social Scene pages, and more.
- Ads Placed Only on Right-Hand Side Pages Opposite Full Editorial Pages
This ensures the reader sees your ad as much as the story beside it.
- No Two Ads are Side-by-Side
Ads are never placed next to other ads.
- Competitive Separation
Ads are paginated with the most possible separation between you and your competitive peers.
- Complementary Editorial Placement
The magazine is paginated with key lifestyle categories clearly defined. Requesting a position opposite your related industry ensures exposure for your service or product to an interested audience.
“I’ve had the privilege of collaborating with Alessandra and the NUVO team for nearly 8 years. They are always extremely attentive to their customer needs, are a step ahead of what the next important trends in the luxury world will be and produce a world class product both online and in print. Their experiential activations bring together the crème de la crème of the luxury universe in a refinder and elevated manner–ideal in the post-COVID world where intimacy, elevated experiences, and exclusivity are king. Hands on, their execution is best in class.”
—Louis-Jérôme Barbosa-Doise, Business Manager, Canada, The Dalmore/Whyte & Mackay
This weekly e-newsletter is sent to paid subscribers and opt-in readers. Each edition directs readers to new and expanded stories on NUVOmagazine.com and web exclusive content not included in the print version of the magazine.
NUVO collaborates with long-term advertising clients to create and/or assist in various event programs, supplementary marketing initiatives/relationships, and more.
VIP Customer Mailings
“What is impressive is the response we got from our 400 plus customers who received a one-year subscription to NUVO as our way of saying thanks for their business. This initiative is, by far, the most successful marketing thing we’ve done so far if response by e-mail, cards, letters, and phone calls are any indication.”
*Please note that all added value opportunities are reflective of advertising investment. Contact your National Account Executive today to discuss your customized marketing plan.
—Sebastian Beuchel, BMW
“NUVO is an exceptional partner for iconic luxury brands, including Tenuta Luce, Penfolds, and The Dalmore. The NUVO team is influential, strategic, and collaborative and works with us to create creative and memorable campaigns and experiences.”
–Angela Heffernan, Mark Anthony Wine & Spirits
“NUVO is a magazine that has stood out in the Canadian media marketplace since its inception – no other publication can compare to NUVO’s in-depth stories, original photography and design. NUVO’s unique relationship with Canada’s most engaged and sophisticated influencers and luxury brands, made it the perfect event partner for the opening of our Pacific Center location in Vancouver, creating one of the most successful openings I’ve ever experienced.”
–Debra Margles, President, Michael Kors Canada
“NUVO is one of the few magazines I read cover-to-cover. NUVO consistently conveys a message of quality and luxury, through thought-provoking articles and superior design and imagery.”
Be a part of an exclusive group of advertisers from around the world reaching Canada’s most influential and affluent consumers. To receive our media kit, which includes information from our circulation and demographic audits, complete the following form. Kindly note: We only offer access to official company domains. We do not offer access to email accounts with no contact name or company name.