Style

Max Mara's next generation.

FROM THE ARCHIVE: Twisting around in her chair, Maria Giul­­ia Maramotti reveals the words “Gimme Shelter” on the nape of her neck, a tribute to her style icon, Keith Richards. This sums up Maramotti—a rock-and-roll-loving free spirit who effortlessly balances this with her role as North American retail director for esteemed Italian clothing giant Max Mara.

Got you covered.

Inspired by the Great White North’s extreme weather, sisters Ashley McDonald and Jennifer Lancefield recognized a gap in the outerwear market: a lack of waterproof apparel that was both fashionable and functional.

The brand’s museum in the heart of Florence.

The Gucci story begins with Guccio Gucci, a Florentine immigrant in London who saw the potential of luggage as a status symbol while he was working as a porter at the Savoy Hotel. Ninety years later, the company built its own cultural institution.

Japanese minimalism.

Ingenious design is translated into simple forms at Japanese label Muji, known for its flexible product range that aims to be universally relevant (and delves into homeware, stationery, clothing, and more).

King Kors.

FROM THE ARCHIVE: Fashion designer Michael Kors, the man behind the eponymous label, sets the pace—if not the standard—for jet-set living.

King of the hill.

From selling bell-bottoms to school friends as a teenager to running a billion-dollar global empire, Tommy Hilfiger is a master of reinvention.

A lesson in menswear.

Dao-Yi Chow and Maxwell Osborne are convinced that timing is everything. The designers behind the award-winning New York menswear label Public School attribute much of their success to being in the right place at the right time.

Lacoste du Jour.

FROM THE ARCHIVE: “I’m feeling a bit tipsy,” says Felipe Oliveira Baptista, the heralded new guy at Lacoste. This tipsy feeling is not from downing too many celebratory toasts. (At least, not yet—it’s only 2:45 p.m.) Baptista has just debuted his first collection as creative director for the storied label, and he’s high on pure adrenaline.