Get to Know Roa, the Italian Brand Named After a Hiking Trail in the Dolomites

With the rise of fashionable outdoor clothing, and its migration from the moor to the metropolis, it’s not unusual to see waterproof jackets or technical footwear in the city. In fact, the fashion aspect of “outdoor fashion” often celebrates the seeming randomness of hiking boots or high-performance waterproof jackets in urban environments. Enter Roa, the Italian brand named for a …