Chopard’s Alpine Eagle Collection Soars to New Heights

Chopard’s Alpine Eagle has been soaring since it was launched in 2019. A contemporary reimagining of the brand’s 1980s St. Moritz line, the Alpine Eagle collection has swiftly become a cornerstone of Chopard’s sports watch lineup. Over the years, the range has expanded to include a variety of sizes, materials, and complications, solidifying its place as a must in a serious watch collection.

Chopard is a multigeneration family business, and decision making tends to be a family affair. As Karl-Friedrich Scheufele, co-president (with his sister Caroline), had to convince his father, Karl Scheufele, to create the brand’s first steel timepiece—the St. Moritz—so too did his son, Karl-Fritz, have to convince his father and grandfather of the Alpine Eagle.

Earlier this year, in Gstaad, Switzerland, in advance of Watches and Wonders, the Alpine Eagle novelties for 2025 were revealed. With its picturesque alpine scenery, the Swiss resort town was the ideal setting to unveil a line of watches inspired by the mountains. “We never get tired of telling the story of the Alpine Eagle,” Karl Friedrich says, recounting its beginnings. “Karl-Fritz discovered the St. Moritz in a drawer in my office. ‘This is what we need again,’ he said to me. I was not convinced.” (The irony is not lost on Karl-Friedrich.) Polite and persistent persuasion by the youngest of the Scheufeles in “a series of exchanges” is how Karl-Fritz puts it, and the Alpine Eagle came to be.

There are five new Alpine Eagle novelties this year, including: Alpine Eagle 33, Alpine Eagle Flying Tourbillon, Alpine Eagle 33 Frozen Topaz Blue, Alpine Eagle 41 SL Cadence 8HF. But it is the Alpine Eagle 41 XP CS Platinum that is the most noteworthy, as it is the first time that precious metal is being used in the collection. The bracelet has been revised, but the fumé blue dial is as intense as ever, with mesmerizing gradients of blue evoking alpine glaciers. There is a particular identity marker on the platinum edition—“our way of saying this is a watch made of platinum,” Karl-Fritz says—that will be rolled out on all Chopard platinum watches moving forward: a small bee motif engraved on the timepiece. The watch houses the calibre 96.42 LUC movement dressed up with a platinum micro-rotor and visible through the exhibition caseback.

The Alpine Eagle has reinvigorated the Chopard timepiece offering, and new releases have gone from strength to strength. Now, the Alpine Eagle in platinum is “representative of the elegance of an eagle,” Karl Friedrich observes.

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