Fendi Celebrates Its 100th Anniversary With a Film and a New Classic Bag
Emir Eralp directs the latest campaign for Fendi, featuring the new Peekaboo Soft Small.
For the maison’s 100th anniversary, Fendi has unveiled a campaign video shot in Rome by film director Emir Eralp and a new song by the Swedish band Little Dragon. The film spotlights the maison’s latest version of the signature Peekaboo design by Silvia Venturini Fendi—the Peekaboo Soft Small—which debuted on the spring/summer 2025 runway last fall.
Everything in the Peekaboo line continues to be a modern classic and a coveted staple accessory, synonymous with Fendi’s heritage of fine craftsmanship.
“I like the idea that this bag shows off its interior even more. The leather is soft, and it’s like it’s smiling when you open it. This bag smiles. It’s more accessible, more revealing of what’s inside,” Silvia Venturini Fendi says. “It’s like an identity card for the person wearing it.”
