Bryan Adams and Wuxly Unveil a New Conscious Outerwear Collection

Canadian icon Bryan Adams and sustainable outerwear brand Wuxly have teamed up once again for the launch of their third Bryan Adams Designed (BAD) Collection—a limited-edition, ethically made line inspired by life on tour and built for modern movement.

“Working with Wuxly has been exciting,” Adams says. “I wanted to create something that was practical and keeps people warm without harming animals or the environment.”

The six-piece lineup merges timeless silhouettes with technical performance and environmental integrity. From the White Elk Parka to the Next-Gen Faux-Leather Jacket, each piece fuses Adams’s rock sensibility and speaks to a philosophy of style without sacrifice: cruelty-free, sustainably made.

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