Veuve Clicquot Brings Its Arrow Rosé Personalization Pop-Up to Toronto

LCBO Summer Hill plays host to the event’s Canadian debut.

Paris, Tokyo, Sydney, Vancouver, Los Angeles—wherever you are in the world, a glass of champagne is just the thing to celebrate good weather with better company. And with the arrival of spring in the northern hemisphere, it’s time for Canadians to get bottle-popping. Chances are, if you’re in the mood to celebrate under the sun, Veuve Clicquot brut with its iconic yellow label is one of the front-runners when you’re shopping for champagne. But this year, the iconic French champagne maison is pointing Canadian revellers in another direction—to its brut rosé.

From May 8 to June 2, LCBO Summer Hill will play host to the Veuve Clicquot Arrow Rosé Personalization pop-up, inviting customers to “follow their sun.” For the first time in Canada, bubble enthusiasts will have the opportunity to customize the rosé version of the iconic Veuve Clicquot Arrow tin with the name of any destination fit for a glass of the champagne included in the purchase. A reinterpretation of old-school road signs, the Arrow tin is as functional as it is beautiful, keeping the bottle of Veuve inside chilled for up to an hour.