Entering the Digital World With Boss House Bali

Luxury shopping in virtual reality.

Boss has taken over a luxury villa on the Indonesian island of Bali to celebrate the launch of its 2024 spring/summer collection.

Select invitees will have the chance to browse the new launches in the idyllic setting, alongside gourmet dining, cooking classes, wellness experiences, and adventurous outings at Boss House Bali.

The physical house is only one part of the new launch. The Boss House Bali Virtual Experience will allow customers from around the world to experience a digital version of the villa. Accessed through the Boss website, the virtual experience includes not only touring the house but also the option to view and purchase the newly released menswear, womenswear, and footwear alongside accessories and fragrances.



For those looking for a little more engagement in their digital excursions, there is also a set of hidden letters spelling out Boss Bali, collecting all of which will unlock a discount code.

“Season after season, we lean into innovation to find new ways to get closer to our consumers as well as to learn more, by offering enhanced shopping experiences that disrupt the norms, merging the essence of our brand ethos with cutting-edge digital advances” says Nadia Kokni, senior vice president of global marketing and brand communications.