Hotel Figueroa Empowers Women With Its H.E.R. Suite

Happy, Empowered, Restful.

L.A.’s Hotel Figueroa was built by women, for women, in 1926. The building, in downtown Los Angeles, was once a YWCA where women travellers were welcomed without a male chaperone. The founders wanted a place that would spark conversation, promote creativity, and uplift women.

Today, the newly restored 268-room, Spanish Mediterranean hotel is highlighting women’s accomplishments through the H.E.R. Suite, one of two fully outfitted “self-care specialty suites.” The other is the Rest, Relax, Recover, Reset Suite.



The gorgeous H.E.R. Suite (Happy, Empowered, Restful) features 13 beauty, wellness, and lifestyle products made by women-owned businesses, most of which are based in California. This suite celebrates the creativity and strength of innovative female founders and businesses while also serving as a gentle reminder to practise self-care. Guests in that suite can take home all the products (except the sheets) plus an adorable limited-edition Hotel Figueroa tote bag to carry them in.

This one-bedroom suite also features beautiful hardwood floors, a leather headboard, linen curtains, and in the bathroom, marble counters and terra cotta tile floors. Make your in-room coffee and take in downtown L.A. from the room’s spacious balcony. The H.E.R. Suite package is available for booking through the end of December.

The hotel’s advocacy for women is visible throughout the premises. The world-class art adorning the walls and walkways is by women, the pieces in the arched hallway that leads to the pool are by local female artists and rotate throughout the year. The art museum within the hotel is open 24/7 for anyone to browse, and the works can be purchased and shipped to one’s home.


A haven for travellers from those on a family vacation or a girls’ weekend to a business trip or staycation, Hotel Figueroa offers lounge areas for conversation or contemplation. In the lobby, stacked with books about art, design, and culture, sitting areas are configured for small group gatherings at tables and on couches to evoke a sense of community and get people talking to each other.

Bar Magnolia serves craft cocktails and local cuisine at the bar or next to the fireplace, while the outdoor pool has lounge chairs from which to take in the beautiful mural on the side of the hotel while sipping a cocktail. There’s also a sun deck off the gym on the second floor.


The poolside La Casita cocktail bar and lounge offers casual bites and fun vibes, and after dark, Mediterranean and Italian fare. Sparrow, which opened in 2021, serves housemade pasta on the patio overlooking the pool or in the swanky indoor dining room. For a romantic dinner, this is the spot. Or to start or end the day with a scrumptious meal, there’s Cafe Fig, where chef Jan Claudio’s Mediterranean-, Southwest-, and Continental-inspired menu features fresh local and organic bites alongside a coffee and tea menu.

Photography by Robiee Ziegler.