Champagne has a complex personality; it’s a beverage you ought to get to know and spend time with. Veuve Clicquot’s second annual Yelloweek provides a good opportunity to do so. The week-long celebrations run from May 1 to 7, taking place in Montreal, Toronto, Edmonton, Calgary, and Vancouver simultaneously. Inspired by Madame Clicquot’s vivid personality, the festival, themed “Let Life Surprise You”, will celebrate her flare for life and the legendary qualities of the Maison itself. A series of items and events will marry the best of the host cities with the best of Veuve Clicquot: during Yellow Table events, there will be champagne dinner pairings at restaurants, such as Scarlet Exclusive in Montreal, America Restaurant in Toronto, and Araxi in Whistler; overnight experiences at the Yellow Hotel destination, Hotel Le Germain (various locations), will include Veuve Clicquot surprises; new Canadian creatives will be introduced to the art scene at the Yellow Art debut in Montreal; Yellow Night will celebrate the true zeste de foile spirit of Veuve Clicquot by hosting parties at the cities’ finest nightclubs, including Twelve West in Vancouver, Pandore in Montreal, and Wildflower in Toronto. Yelloweek goers can also raise a flute of Veuve Clicquot during Yellow by the Glass events, with featured pricing at leading bars and restaurants like Fairmont Pacific Rim in Vancouver, Harlow in Montreal, and Blowfish on Bay in Toronto. Lastly, Yellow Contest offers participants a chance to win an exclusive Veuve Clicquot bicycle designed by Abici. With plenty to choose from, there will be no excuse—indulge in celebration, and get to know Veuve.
Further details on Yelloweek events can be found here.
Photos courtesy of Veuve Cliquot.