Before “cruise” was a collection, Gabrielle “Coco” Chanel was redefining what it meant to dress for leisure. In the 1920s and 1930s, she introduced lightweight tweeds, flowing jersey fabrics, and nautical influences that resonated with women travelling to seaside retreats, laying the groundwork for today’s cruise collections. What started as holiday wardrobes for high society has now become a sales booster for luxury fashion houses, with annual cruise collections launched with lavish destination runway shows—from St. Tropez to Lake Como to Miami. With swimwear, day-to-night dress, and swoonworthy vacation-ready separates, cruise collections are bridging seasons and keeping shoppers in perpetual vacation mode. And just as Chanel once reimagined leisurewear for the modern woman, cruise collections continue to evolve—effortless, elegant, and always en route to somewhere fabulous.

Cruise collections have grown from a clever niche into a global phenomenon, with Coco Chanel’s early vision paving the way for a fashion calendar that now embraces year-round travel style. This year, Chanel Cruise 2025/26 celebrates the sweet Italian life with a cruise show held at the splendid Villa d’Este in Lake Como, and here photographed exclusively for NUVO at Poggio Torselli Wine Estate in Tuscany.

Get the Chanel Beauty Look

Skin
Sublimage Le Sérum Yeux
Hydra Beauty Micro Sérum

Complexion
Les Beiges Water-Fresh Tint in Medium Light
Le Correcteur de Chanel in BR32

Eyes
Les 4 Ombres Boutons in 209 – Boutons Mademoiselle

Brows
Stylo Sourcils Waterproof in 806 – Blond Tendre

Cheeks
Baume Essentiel in Golden Light

Lips
Hydra Beauty Micro Sérum Lèvres
31 Le Rouge in Rouge Jersey
31 Le Rouge in Rouge Mystique

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