When staging and property stylist Enjy Fouad noticed a surge in demand for home renovations and improvement projects during the pandemic, it gave her an idea. “My focus was naturally shifted to sourcing furniture for my clients. I was looking for hand-crafted one-of-a-kind pieces that are not copied and seen everywhere,” she says. “It was a challenge for me.” She realized she could fill this gap, and the Coveted Story, named for Fouad’s commitment to sharing the story and passion of each artist and designer she collaborates with, was born.
The Vancouver-based online gallery-slash-shop, which Fouad launched last year, offers luxury furniture, collectibles, and ceramics that are handmade and sourced directly from their European designers and artists. Her wares are varied, but all exemplify her taste for high-quality contemporary finds in neutral tones—like the Bleaut Stool (an angular base topped with a round wooden seat by Belgian designer Tim Vranken), the Hygge Armchair (an armless cloudlike bouclé lounge chair by Saccal Design House for Portuguese brand Collector), and the Fungo Centerpiece (an elliptical wood bowl imagined by French designer Térence Coton and shaped by Italian woodturner Lorenzo Franceschinis).
Fouad represents these brands exclusively in Canada and in some cases, North America, distributing high-quality objects that would otherwise be inaccessible to many Canadians.
Fouad’s fascination with European furnishings began when she was young. Growing up in Egypt, she was surrounded by rich history and culture, colourful and luxurious design, and all the offerings of nearby Europe. “Although I would not say I lean to the opulence often associated with Egyptian design, it has given me an exceptional appreciation of craftsmanship and the one-of-a-kind pieces that come out of this,” she says. Since immigrating to Canada, first to Ottawa before settling in Vancouver, her style has begun to incorporate elements of nature. “I feel my design style is influenced by the best of all worlds, and the consistent theme is an understated luxury and depth.”