In COS We Trust
COS comes to Canada.
Unlike many logos, the COS emblem speaks directly to the label’s sartorial aesthetic: all clean and white, with slender grey shaded lines to create the shapes of letters, it evokes subtle structure and silhouette. It’s fitting, then, that COS (Collection of Style), which is owned by Sweden’s H&M, has been a European go-to for architectural clothing staples since 2007. The label’s reinvented classics are created by an in-house team of buyers and designers, and its vision is augmented by a blog of music and design inspiration, a magazine that could double as an art book, and collaborations with the international art world. A New York location opened last winter, and Canadians will soon get their fix when COS opens on Toronto’s Bloor Street this fall, followed by a Montreal shop not far behind.
