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COS opened its first store in London in 2007, expanding globally to now nearly 50 markets, and despite belonging to the H&M Group, it operates on its own.
Owned by Sweden’s H&M but headquartered in London, fashion giant COS has tapped rising British designer Reece Yeboah for an ebullient collection that rethinks the brand’s classic aesthetic, marking the launch of his brand YEBOAH.
Don’t underestimate her five-foot-two frame—Ghanem’s serendipitous story and quinquagenarian chutzpah render her larger than life.
A combination of patterns, colours, and textures, the suit is suitable for much more than office wear.
A relationship with the art world is at the heart of this Swedish design label.
Unlike many logos, the COS emblem speaks directly to the label’s sartorial aesthetic: all clean and white, with slender grey shaded lines to create the shapes of letters, it evokes subtle structure and silhouette.
