Tekla and Jacquemus Team Up for a Playful Home Textiles and Sleepwear Collection
Bring the beach home.
Danish home textiles brand Tekla and French fashion label Jacquemus are ubiquitous on the Instagram grids of the most stylish influencers. So what happens when the two team up? You get a cheeky, beachy, extremely covetable home textiles and sleepwear collection.
The collection marries Jacquemus’s playful sensibility with Tekla’s classic pieces. Boldly striped percale cotton and linen bedding with removable co-branded canvas tags, plush terry towels, and a selection of classic poplin sleepwear are standouts. There’s also a lovers’ towel big enough for two, and a bathrobe with an exaggerated belt and button-front closure inspired by traditional sleep shirts. “This collaboration between our two brands came naturally and spontaneously,” says Jacquemus designer Simon Porte Jacquemus. “I have always dreamed of developing a bedding and homewear line; with Tekla it was the perfect match.”
Danish photographer and frequent Tekla collaborator Philip Messmann shot the campaign on the beach in Nonza, Corsica, evoking a dreamy lovers’ holiday. The images reflect Tekla’s signature visual language and Jacquemus’s knack for transporting viewers into his well-drawn dreamscape. “Much like Tekla, Jacquemus represents a modern approach to luxury, one that’s inclusive and focused on beautiful pieces that are made to the highest standards,” says Charlie Hedin, Tekla’s founder and creative director.
The collection is available exclusively at teklafabrics.com, jacquemus.com, and in-store at Jacquemus’s Avenue Montaigne location in Paris.
Photography by Philip Messmann.
