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Canadian Pacific: Creating a Brand, Building a Nation

From coast to coast.

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After Canada’s transcontinental railway was completed in 1885, it stretched from east coast to west, making Canadian Pacific the world’s largest transportation conglomerate. Over the years, a treasure trove of historical photographs, ads, and art posters was left in its wake. In the mid-1980s, writer Marc H. Choko, then a design professor in Montreal, uncovered a handful of these in the basement of the CP archives. Thus began the steps toward his monumental book Canadian Pacific: Creating a Brand, Building a Nation. Weighing in at 6.5 kilograms and published by Callisto, the tome reproduces hundreds of striking visuals from the company’s past. To coincide with Canada’s 150th anniversary this year, a limited run of 999 copies has been published and packaged in handmade wooden cases.

Photos courtesy of Callisto Publishers.

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April 5, 2017