Bata x Drake General Store
A heritage classic gets a new look.
After disappearing from the Canadian retail scene in the early 2000s, global footwear manufacturer Bata is making a comeback just in time for the country’s sesquicentennial anniversary. The 122-year-old company behind Toronto’s Bata Shoe Museum is teaming up with the Drake General Store to create a limited-edition version of its Bata Bullets shoe. The sneaker, which originally found popularity in the 1970s, maintains its retro silhouette and features the Drake General Store’s signature cross logo (a nod to the emblematic green neon signs of European pharmacies) in a minimalistic geometric pattern.
In celebration of this collaboration, the trendy Canadian shop is hosting a Bata pop-up, shop-in-shop from April 19 to May 14, 2017 on the upper level of its flagship location in Toronto. Shoppers will have the chance to get their hands on one of 200 pairs of the limited-edition shoe, as well as other exclusive footwear styles from Bata’s Heritage collection.
The DGS is also working with Toronto-based beachwear label Bather on a line of streetwear-inspired men’s swimwear designed with the cross logo. These projects come as part of the DGS’s +collaboration initiative, which will see a series of custom-branded pieces created in collaboration with other select designers.
The Bata Heritage takeover will take place from April 19 to May 14, 2017 at the Drake General Store, 1151 Queen St. W., Toronto, ON.
Photos courtesy of the Drake General Store.
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