In celebration of its 80th birthday this year, Lacoste commissioned British art director and graphic designer Peter Saville to reimagine the classic L.12.12 polo for its Holiday Collector series. Rather than change the shirt itself, Saville decided to push the boundaries of one of fashion’s most identifiable logos and instead experiment with the little green crocodile. He morphs the iconic reptile into doodles, blurs, and lines, while maintaining the brand’s green and white palette. “A green blur on a white polo shirt though is still Lacoste,” Saville explains. “The experiment is a success in abstraction.”
Available across Canada at Lacoste boutiques from December 13 onward, the polos will be offered in two collections—the Holiday Collector series No. 8 collection, featuring white polos for both men and women with a choice of eight “crazy crocodiles,” and the Limited Edition, comprised of just 80 polos for men and 80 for women, each donning its own one-of-a-kind logo, accompanied by a signed certificate of authenticity.
With his humorous yet intelligent approach, Saville has transformed the staple garment into a contemporary collectable. “Lacoste may be a classic chic house,” he says. “But it hasn’t forgotten to be cool.”