The Blue Book Collection, named for Tiffany’s annual Blue Book, originally published in 1845 as the first direct-mail catalogue in the United States, is a story of the design evolution and craftsmanship that have informed Tiffany & Co.’s inventiveness for nearly two centuries. Since Reed Krakoff joined Tiffany in 2018, the Blue Book has also been a narrative that marries modern tastes with artisanal goldsmithing. “My first year was about exploring what Blue Book could be,” says Krakoff, “coming up with a concept, creating the jewellery, seeing the reaction [it was the most successful Blue Book in terms of sales by 40 per cent], and how it related to Tiffany.” For 2019, “We introduced this idea of vessels into the mix. We wanted to create a collection that speaks to connoisseurs of the unusual and unexpected,” says the chief artistic officer for Tiffany & Co. The Blue Book Collection continues to pursue its vision of jewellery pieces as works of art.
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