De Beers Boutique

Gem of a space.

NUVO Magazine: De Beers Boutique

All that glitters is not gold—if you’re lucky, it’s diamonds. The sparkling wares of De Beers Diamond Jewellers are now available at a 1,636-square-foot boutique on Vancouver’s Alberni Street, the company’s first Canadian address. The showcases are well stocked with the collections for which the diamond company has earned its reputation, and include the floral-inspired Enchanted Lotus and the rough diamond Talisman collections, among many others. Also on offer are special customizations like personal engraving and cleaning-for-life services for gem buyers. The latter is a most sensible idea for the institution that coined that classic catchphrase “a diamond is forever.”