Canadian Brand GOODEE Launches Its Own Ready-to-Wear Line
Slow Wear.
Photo by Lian Benoit.
GOODEE, the online home and lifestyle marketplace founded by twin brothers Byron and Dexter Peart, has introduced its first ready-to-wear collection. The first instalment of a Slow Living at GOODEE initiative, the gender-neutral Slow Wear apparel is produced in Portugal by a GOTS-certified (Global Organic Textile Standard) manufacturer using sustainable materials. Available in five colourways—quartz rose, black, eden, grey melange, and retro colour block multi-V3—the collection combines lounge pants with a revamp of the GOODEE hoodie made in collaboration with eco-friendly Toronto-based brand Kotn.
From the outset, the Pearts had wanted to create a GOODEE hoodie, according to the company’s origin story. “The rhyme scheme felt irresistible, and the idea of designing a companion for our growing community, even more so,” the Montreal-based brothers write. When they met the founders of Kotn, they collaborated.
The Pearts launched GOODEE as an online destination for sustainable designs in 2017, offering everything from furniture and decor accessories to candles and bath and body items. As well as carrying multiple other brands, GOODEE has its own line, which includes towels, totes, baskets, garden tools, and skin-care products. The company’s website allows items to be searched according to causes, such as natural materials, heritage craft preservation, carbon reduction, circular economy, and water conservancy. “There’s so much stuff out there, most of which doesn’t check off very basic boxes like how well it functions or how well designed it is,” Dexter told NUVO in 2017 when profiled. “But Byron and I are always asking ourselves, ‘How does this item bring beauty and purpose to our lives?’ ”
GOODEE, which is a certified B Corporation, works exclusively with artisans and products that make a positive social or environmental impact. It was one of Fast Company’s 10 most innovative fashion and style companies of 2021.
