As new distilling techniques and styles lead to more distinctive spirits, some distillers are becoming more closely associated with what they make. Among this wave of superstar distillers is the leader of a distillery with a Canadian connection, where his eponymous tequila is now available in certain markets.

Whether sipping, mixing, or God forbid, shooting any of Patrón’s four standard offerings, the high quality of the tequila stands out. But Patrón isn’t resting on its laurels—with its most recent debut, the brand is once again shaking up the ultrapremium tequila category.