8 Contemporary Clothing Brands You Didn’t Know You Needed

Now you do.


Every year, a new crop of must-have contemporary brands reveal themselves. All of the sudden, labels we didn’t know before are churning new ‘it’ items, from the latest denim to slides and dresses. Retailers can barely keep them in stock.

So, how to buy them up before all your friends do? Keep scrolling, because we’ve searched everywhere to bring you the next big things in contemporary fashion. The list includes the summer dresses, the comfiest and coolest loungewear, and the kind of florals that are actually ground-breaking.

Read on to discover the labels behind your next purchase. Add them to your cart now, and thank us later.


Sister Jane


From London, Sister Jane has popped up all over Instagram feeds with its vintage vibe, puffy sleeve, and boxy dresses with bows. Since they tend to be on the sweeter side, black boots are the go-to accessory to toughen them up—if needed.






Freedom Moses



Freedom Moses gives the Birk slides a fashion spin we haven’t seen it before. The waterproof sandals come in almost every shade, print and pattern possible. Plus, collabs with Johnathon Simkhai, Solid + Striped, and Saks Fifth Avenue make them even more lust-worthy.




Silvrlake Denim



Chances are good that your next pair of ‘it’ jeans is going to come from Silvrlake denim. The label, which takes its inspiration from its home base of Los Angeles, has perfected its vintage indigo denim. It’s the kind of investment pair that can last a lifetime.







This Chicago designer is one to watch. Azeeza’s namesake label has become known for her modern statement dresswear. Think lots of bold colours and cuts as striking as the people who wear them.









Coming from Down Under, Aje is popping up in closets all over Canada. It’s not surprising when you consider that its elevated essentials and cool classics are all done with a little twist and great attention to the small details.







Donni says it makes the type of clothes that are “easy to wear and hard to take off,” which sums it up precisely. Picture loungewear essentials like poplin shirts, button henleys, and sweats done so well shaped you’ll wear them well beyond the house.







Rhode’s dresses are the kind that everyone wants to have in her closet. Its key styles come with billowy sleeves, pleated skirts, and with perennial shapes and colours, with unmistakable touches like the braided belt that wraps twice around the waist at just the right spot.







Nobody does florals like Loveshackfancy. The super feminine collection designed by Rebecca Hessel Cohen has exploded with its flowy summer dresses, rainbow knits and bow-tied bathing suits. Its Superga sneaker collab means you can now wear it head to toe too.