Louis Vuitton Debuts Their First Unisex Fragrances

Scents for all.

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At a glance, the packaging of Louis Vuitton’s three new fragrances—monogrammed travel case with artwork by Alex Israel—doesn’t so much whisper their notes as boldly declare them. The trio of bottles captures the colours of summer: yellow sun, blue water, and green grass, and they’re named accordingly. Inspired by Californian holidays, master perfumer Jacques Cavallier Belletrud created scents that embody sun-bleached highways, cactus gardens, and eternal optimism. Think “California Girls” meets “Life Is a Highway” (or basically any classic road trip–themed rock song).

 

The trio of fragrances, from left: Afternoon Swim, Cactus Garden, Sun Song.

 

Sun Song has notes of orange blossom, citron, and musk; Cactus Garden emulates unbothered, stoic desert coolness with maté, bergamot, and lemongrass, and has a sharper finish than the tempered musk of the former. Rounding out the triptych is the sweetest of the bunch, Afternoon Swim, with orange, bergamot, and mandarin. The collection marks a milestone for Louis Vuitton as the brand’s first unisex fragrance, Les Colognes, conveying the gaiety of vacation and adventure.

Les Colognes travel case with artwork by Alex Israel.

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May 27, 2019