Before Louis Vuitton was the brand, it was one very stylish man. In 1888, that very Vuitton, together with his son Georges, developed a checkerboard motif of small brown and beige squares emblazoned upon canvas; he named it Damier. Its conception, and subsequent presentation at the 1889 World’s Fair in Paris, marked the last official creation attributed to the company founder. The Damier Signature pattern has shrouded LV purses, luggage, fashions, leather goods, and trunks ever since, adopting various shades and materials along the way. For summer 2013 there’s an embossed leather Damier Infini material for menswear, in dark browns and yellows, and new versions of the Damier Challenge, a sleek and slick water-resistant nylon.