Maison d’Etto focuses on craftsmanship and melds well-known practices and styles that heritage brands have used for years with contemporary ideas and ingredients.
A new year is the perfect time to refresh our routines and add some spice (or sweetness depending on your taste) to our fragrance wardrobe.
Referred to as a “younger” sister by perfumer-creator François Demachy, the new fragrance embodies the changing definitions of femininity.
Let’s examine the instinctual power of fragrance. Olfaction is at the root of so many necessary biological functions, including how we select a partner.
In the perfume industry—a world notoriously blurred by the mist of proprietary knowledge—the convention is companies’ refusal to reveal their ingredients, exploiting the legal leeway that permits them to tuck products’ contents from view.
The fall catalogue of fragrance launches provides a delightful, refreshing change of pace to the season.
Perfume has come a long way since its origins in Mesopotamia but not entirely for the better. As modernization took its toll on the centuries-old practice, luxury and care gave way to cheaper chemical alternatives.
These perfumeries are taking major strides in the rapidly growing movement toward a more responsible beauty industry.
The inaugural scent by NARS founder and creative director François Nars, created in collaboration with French perfumer Olivia Giacobetti, is an exercise in ambiguity.