It took over 160 years of business before Louis Vuitton debuted its first fragrance collection in 2016 (a flight of seven feminine perfumes), so suffice it to say the company approaches new endeavours thoughtfully and intentionally. A case in point: the new release of their first-ever men’s fragrance collection.
Five scents, each carefully composed by master perfumer Jacques Cavallier Belletrud in the company’s Grasse, France–based parfumerie, capture expressions of masculine energy, from the invigorating ginger and grapefruit notes of L’Immensité, to the hot and woody Nouveau Monde, to the citrus-y Sur la Route, to the fresh, cardamom-spiked Au Hasard and the moody, intense Orage. All are encased in spare, transparent glass bottles. Together, they create the definitive fragrance wardrobe for the modern man.
Never miss a story. Sign up for NUVO’s weekly newsletter, here.