Saturday Project Is Making a Sustainable Impact
Chasing an endless summer with the Victoria-based clothing brand.
What started as a digital venue for Adam Boehm to share his stories of sailing and surfing, along with his love for analog photography, has evolved into a stylish apparel brand rooted in sustainable practices. Saturday Project is a five-year-old B.C.-based label built on an unwavering respect for the environment, with each piece manufactured in its Vancouver facility. “Each season, we turn our focus to high-quality natural fabrics, utilizing a range of Canadian mills who specialize in their respective crafts,” Boehm says. “Inherent sustainability is created through good design.”
Saturday Project, which Boehm runs with his partner in life, Grace Nicholas, produces outerwear, everyday apparel, and accessories fit for days in the city or out on the ocean. The classic cuts are unassuming and unisex—a deliberate decision made at the start. “We wanted to make pieces that can be shared,” Boehm says.
Central to Saturday Project’s ethos is a focus on community and collaboration with local artisans on limited-edition pieces. Recent partnerships have produced a single handpainted chore coat by multidisciplinary artist Robyn Jin and a custom surfboard by Sooke shaper Jorge Elias with custom fins by Dadafins.
The brand honours its storytelling roots by updating the Journal section of its website with Boehm’s accounts of chasing an endless summer illustrated with film photography. “Shooting film forces you to slow down and be mindful of each frame. We take a similar approach to designing clothing: slowly but thoughtfully,” Boehm says.
Surfers pause and queue up to drop in on their next waves, with the closest one to the wave’s breaking point taking priority. In an industry with an increasing carbon footprint, Saturday Project encourages others to slow down and choose clothing with intention.
Photographs by Hayley Nedland.
