Muji on the Mind
Japanese minimalism.
Ingenious design is translated into simple forms at Japanese label Muji, known for its flexible product range that aims to be universally relevant (and delves into homeware, stationery, clothing, and more). The name derives from its original moniker, Mujirushi Ryohin, meaning “no-brand quality goods”, though, somewhat ironically, the empire’s expansion has made the brand more than well known. Muji has over 600 locations worldwide, and last fall it added another in Toronto, its first Canadian outpost, stocked with familiar fan favourites like pastel-coloured porcelain toothbrush stands, foldable ponchos, and stackable acrylic drawer boxes, all designed—as the Muji aesthetic implies—to simplify one’s life.
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February 23, 2015
