The paradigm of stylized facial hair is upon us, and Les Industries Groom is here to ensure no moustache hair goes astray, no shave irritates, and no animal is tested upon. Since 2013, the grooming brand has been dedicated to ethical and sustainable personal-care products for men, proving that the widely shared wellness catchphrase “treat yo’ self” applies to all genders. While the self-care trend may be a modern phenomenon, Groom’s online offerings evoke a time before us: a horsehair shaving brush (no horses harmed) that massages the face during application, a safety razor with a treated oak handle, beard-care oil with tobacco and sandalwood notes in an amber glass dropper bottle. Handcrafted in small batches in the brand’s Montreal workshop using only natural ingredients, Groom balances modern eco-consciousness with old-school barbershop charm.
Never miss a story. Sign up for NUVO’s weekly newsletter, here.