Louis Vuitton’s Men’s Fall Winter 2024 Collection Heads West
Photographer Colin Dodgson captures the new Americana-inspired styles for the French maison’s latest campaign.
When Pharrell Williams presented his fall/winter collection in Paris earlier this year, it featured earth tones, fringe, fur, denim workwear, cactus motifs, turquoise buttons, and western-style detailing—also incorporating Louis Vuitton’s emblematic check print and initials. Models walked in front of a backdrop of a landscape of the Old West and on terra cotta-coloured flooring representing the desert. It was a step into a new design frontier for the French maison.
For its official menswear fall/winter 2024 campaign of the runway show’s looks, Louis Vuitton headed deeper into the west. Colin Dodgson photographed models in a snowy, mountainous, vast landscape, complete with horses, a chrome truck, and rustic log cabins, capturing the latest collection through a vintage-style lens.
Photography by Colin Dodgson.
