It’s Time for Omega’s Olympics
The watchmaker continues its long association with the Olympics and Paralympics.
It can be easy in 2024 to think of watches as merely luxury items, things to be bought and traded and maybe worn for a photo But it is important to remember that the reason these timepieces were lionized in the first place was, above all, their quality. If a watch has the greatest design in the world, it won’t be worth much if it does not tell the time.
For Omega, there are moments it can point to as a mark of its trusted status, be that early adoption by British and American military pilots or its watches’ iconic voyages to the moon on the wrists of Neil Armstrong and his colleagues.
One of these signposts is coming up soon, with Omega resuming its role as official timekeepers of the Olympic and Paralympic games in Paris this summer. Omega has performed this role since 1932, and in that time it has pioneered developments in sports timekeeping like the photo finish camera and the first instance of electronic timekeeping in the Olympics at the 1952 Helsinki games.
Omega will continue this long relationship in Paris and has released a celebratory Speedmaster Chronoscope to bring Olympics-standard timekeeping to your wrist. The four available versions each include the gold, black, and white colours of the 2024 Olympics, as well as a tachymeter scale (for measuring speed), a pulsometer scale (to track heart rate), and a telemeter scale (to measure distance based on time from a particular event, such as fireworks).
