Veuve Clicquot Rich Gets a Sweet New Rebrand
The iconic champagne house’s sweet wines are back and better than ever.
In many ways, Veuve Clicquot is a victim of its own success. The venerable champagne house has struck such pay dirt with its Yellow Label Brut, whose sunshine yellow label is now synonymous with fashionable beach clubs and rooftop parties the world over, that its other cuvees struggle to command anywhere near the same attention as their A-list sibling. But now, with the rebrand of Veuve Clicquot’s Rich and Rich Rosé wines, it appears as if a few new stars have been born.
Classified as “doux” thanks to their 55 grams per litre of sugar, Veuve Clicquot’s Rich wines are the latest in a long history of sweet champagne making for the maison. Since at least 1887, its sweet wines have born the “rich” moniker to distinguish them from the classic brut, something that was especially important at the turn of the century, when sweet champagne was more widely consumed than its dry counterpart.
The rebrand, in which the bottle has received a sleek new broad-striped label and traditional green glass in favour of the last versions’ louder graphic label and opaque silver glass, comes matched with an updated composition for both cuvees. Identical blends of pinot noir (50 per cent), pinot meunier (30 per cent), and chardonnay (20 per cent), Rich and Rich Rosé are intended to be served either over ice or extremely well chilled, with Veuve Clicquot itself advocating 4°C as the ideal temperature to imbibe it at.
Veuve Clicquot Rich and Rich Rosé are now available in select liquor stores, restaurants, and bars across Canada.
