Herschel Supply Co.

Packed with nostalgia.

NUVO Magazine: The Herschel Supply Co. Brand

Photo by Stephen Wilde Photography.

From the streets of Hong Kong to the boroughs of New York, Herschel Supply Co.’s distinctly nostalgic backpacks and bags are strapped onto backs and slung over shoulders the world over. Herschel was founded by brothers Lyndon and Jamie Cormack in Vancouver three years ago, and the company still calls the city home, with their head office located in its historic Railtown. It seems like every satchel has a story at Herschel, and the branding is just as sentimental: Herschel is the tiny Saskatchewan town where three generations of the Cormack family have lived. Perhaps their next tagline should be “Home is where the Herschel is.”

Photo by Stephen Wilde Photography.