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Burberry Beauty Box

A Covent Garden concept store.

A 16-foot digital chandelier of multiple hanging screens is just one of the show-stopping pieces inside the Burberry Beauty Box. The concept store, which launched last year in London’s Covent Garden, integrates Burberry’s fashion and beauty products with digital technology. Overhead, the screens showcase monthly beauty looks and products, while at the Box’s Digital Runway Nail Bar, customers can virtually pair their skin tone with a selected shade of Burberry nail polish without having to actually put it on—it’s all onscreen. Founded in 1856, Burberry has a long history as one of London’s top fashion houses and, more recently, has made a name for itself by consistently keeping pace with the technology of the times.