Marina Moscone Creates Clothing That Is Minimalist in Form but Maximalist in Quality and Craft
A Canadian fashion spotlight.
Nearly 10 years after launching her eponymous label, Marina Moscone knows the power of embracing who you are, and who you aren’t. “I think what I’ve really come to learn is that you don’t have to follow what everybody thinks you need to do,” she says.
The designer makes clothes for women who feel the same way. “The Marina Moscone woman appreciates quality, discretion, and has discerning taste,” Moscone says from her home in Beirut, just days after unveiling her fall/winter 2025 collection at New York Fashion Week. The women she dresses—including Michelle Obama, Kate Hudson, and Maggie Gyllenhaal—are drawn to her label’s signatures: menswear-inspired tailoring and slip dresses, as well as artfully twisted and draped Italian fabrics.
Moscone’s personal style is equally well defined. “I always have a formula,” she says. “I’m very into uniform-style dressing.” In the summer months, her go-to pieces include oversized tailored shirts in lightweight cotton and cropped trousers. “It’s armour, really. It’s protective and makes you feel safe,” she says of her consistent looks. It’s also what inspired her direct-to-consumer line, Uniform, a collection of sophisticated staples intended to be worn everywhere from brunch to black-tie events. The designer believes that having outfits to lean on lets her clients move through the world with ease.
Moscone’s world is an expansive one. Born to a South African mother and Italian father, she grew up in Vancouver. She spent summers in Italy and eventually moved to New York to attend Parsons School of Design. After graduation, Moscone became Peter Som’s design director before partnering with her sister Francesca to launch her company in 2016. Today, she calls Beirut home, but her work takes her to Paris, New York, and beyond. “My life is just always on the go. I don’t know how to live any other way,” she says. “I’ve always had this very worldly perspective. I think that helps open up the sense of possibility.”
As she evolves, so does her label, which now includes Casa, a lifestyle and home accessories line. While her business continues to grow globally, she’s also planning to open her first bricks-and-mortar store in New York. Despite thriving amid a flurry of ideas, cities, and inspirations, Moscone still knows the value of taking time out to reset. For her, that pause might be a quiet moment at home or a vacation with her family on the Italian island of Salina. “In this business, I don’t get to stop so often, and those are the moments when I catch the idea for the next thing.”
