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Valextra Boutique

Milanese magnetism.

A first for Italian handbag house Valextra, the company tasked an outside designer—London-based Martino Gamper—with redesigning its Milan shop, and also emblazoning new graphic patterns upon one of the brand’s bag collections. The project inaugurated a new series of international design collaborations for the brand with subdued brilliance. Gamper repurposed an undersung element of the accessories design kit: the magnet. He upholstered one room in floor-to-ceiling grey Kvadrat fabrics, hiding large magnetic sheets behind them. By placing small, powerful magnets in each bag or wallet, clerks will be able to arrange bags along the shelfless walls.