David Lynch for Dom Pérignon
Dress Code: Dark.
An interplay of light and dark infuses the collaboration between filmmaker David Lynch and champagne house Dom Pérignon. After photographing the advertising campaign for the Dom Pérignon 2003 and Dom Pérignon Rosé 2000 vintages, Lynch designed limited-edition bottles for each. To evoke the intensity characteristic of both the bubbly and his surreal films, Lynch spent two days in a studio-turned-darkroom, experimenting with fire, smoke machines, and light rays to create the holographic packaging. This chiaroscuro is highlighted inside the bottle and out: each vintage is created using a mix of black and white grapes, and will be on shelves across Canada in October.
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August 27, 2012
