Toronto-Based Watchmaker Vieren Takes Centre Stage With the Release of Gold Sunray

Toronto-based independent watchmaker Vieren took centre stage on the eve of the summer solstice with the release of its new timepiece, Gold Sunray. Inspired by the light reflected off a spinning vinyl record, Vieren creative director Sunny Fong and next-generation watch entrepreneur Jessica Chow fuse fashion, music, and Swiss craftsmanship with their forward-thinking gold Stereo Collection.

Hand-crafted over six months in La Chaux-de-Fonds, Switzerland, the timepieces are designed with meticulous attention to detail. From the rich sunray gold dial to the skeletonized cut-outs, every element demonstrates the guiding vision: vintage audio equipment. “I was drawn to the classic stereo and audio systems of my childhood as inspiration,” Fong says, pointing out the revolving date disk that moves around the centre of the watch. “The date disk’s movement, for example, was inspired by the turning up of a volume knob on a receiver.”

Housed in a stainless steel case with gold PVD plating, the watch features an ETA-2671 automatic movement that will faithfully keep the beat with its 44-hour power reserve. The timepiece’s bold design is highlighted by a seven-row, single-link bracelet that opens with a slick double-deployment butterfly release.

A remix of Vieren’s classic rectangular design, the collection pays homage to the glamour and style of the fabled Manhattan discotheque Studio 54. From the powerful model and actor Grace Jones and iconic singer Diana Ross to the legendary Halston, Yves Saint-Laurent, and Andy Warhol, Studio 54 was the party mecca for the artistic and fashionable society of the late ’70s, reflected in the fearless design of Vieren’s collection.

Beloved by today’s fashion elite such as Joey Gollish, Ana Golja, and Dale Moss, Vieren continues the hyperexclusive spirit of Studio 54, offering only five special edition Gold Sunray timepieces for sale, with preorders already open.