Carhartt WIP Opens Its First Store in Canada
The Carhartt community comes to Toronto.

Last week, Toronto’s trendiest street welcomed a new addition. The Ossington strip in the lively Trinity-Bellwoods neighbourhood is a cultural centre where creatives gather, making it an obvious landing spot for the first Carhartt Work In Progress (WIP) store in Canada.
A division of Carhartt, founded in Detroit in 1889, Carhartt WIP pays homage to the core products of the pioneering American workwear brand. Established in 1994 by Edwin Faeh, the line stays true to the durability and functionality of its roots while also reimagining workwear and streetwear for modern times.
The design of the new store, created by founder Salomée Faeh with Milan-based architecture studio Andrea Caputo, is a further extension of the aesthetic. An open layout, punctuated by solid steel beams, and concrete texture give the space a contemporary and minimalist feel—tying back to the brand’s industrial roots. The use of grey tiles across display units, shelves, and the till area, unifies the store’s overall design, and the tactile element plays off the raw materials throughout, contributing to a sense of balance and brand identity.
The clothing collection itself is amplified by the space. Separated by three sections—signature and seasonal items to the left of the store, the women’s collection to the right, and more showcased in the middle—further reinforces the brand’s practicality. Beyond the core collection, pieces exclusive to this store’s location feature graphic designs that pay tribute to the local neighbourhood. Highlights include references to iconic landmarks such as the Crawford Street Bridge, ensuring the store remains in sync with its ties to Toronto.
From Berlin’s techno scene to the skateboarding subcultures of New York and Paris, the brand’s global influence has grown steadily, and Carhartt WIP has maintained a position at the crossroads of workwear, streetwear, and culture. Carhartt WIP operates over 100 bricks-and-mortar retail stores across Europe, Asia, the U.S.—and now, Canada.