Prisca Courtin-Clarins, one of four heiresses to the family-owned Clarins beauty empire, has a career that may just be the envy of all women. She oversees the company’s spa activities in Asia and the Americas, recently launching Clarins’ popular “Spa & Lunch” program last year in Lille, France and currently working on new ideas for the beauty brand, including concepts for sports clubs and wellness centres. Prisca has also been testing Clarins’ products since she was a young girl. “We would have family dinners, and my grandfather, [Clarins founder Jacques Courtin-Clarins], would ask for my advice on names and scents and textures, even when I was as young as 10 years old,” she says.
Since the time of it’s founding in 1954, Clarins has focused on harnessing the properties of plants (the brand currently uses more than 250 plant extracts in its formulations). Jacques was a tireless researcher, fascinated by the anatomy and physiology of the body and skin. “Plants have always been essential to my products and central to my thoughts and preoccupations,” he was known to say. He grew what was once just a small shop on rue Tronchet in Paris into what is now one of the most familiar skin-care brands in Europe and North America. He also pioneered the Clarins method of application. “For us, it is not enough to formulate a product,” he once said. “We need to develop the specific application to maximize its efficacy.” Prisca echoes this sentiment today: “My grandfather taught me how to properly apply products, from the ankle to the heart, from the bottom working upwards, to activate your bloodstream,” she explains. “An efficient product isn’t efficient if applied incorrectly.”
The family-owned company has been managed by Jacques’s two sons since the founder passed away in 2007: Christian, a business school graduate, now president of the Clarins Group supervisory board; and Olivier, a medical school graduate, now the managing director of Clarins Group, who created the My Blend spa and collection of highly personalized skin-care products. With the fresh-faced next generation—including Prisca and her twin sister Jenna (Olivier’s daughters), and her cousins Virginie and Claire (Christian’s daughters)—the company is in good hands.
Prisca, an entrepreneur in her own right (she started a successful chain of nail salons in Paris), grew up with the skin-care wisdom of her father and grandfather close at hand, and it shows. “My father always says cold water is his biggest competitor,” she says. “And I mean cold, really cold. Take the showerhead and put the water on the coldest temperature, and leave it on a problem area for as long as you can take it. It really helps the skin’s firmness.” For those not keen on this chilly remedy, Prisca shares her favourite products, and warmer application techniques as well. She singles out the Clarins Double Serum and Golden Glow Booster as two favourites, the latter to “give my skin a beautiful glow and subtle tan,” she says. She also references the massage method her grandfather championed: apply serum or cream to the face in a light, pressing motion until the product has completely penetrated into your skin. “Never rub or stretch the skin,” she warns.
And though Prisca, her sister, and her cousins have become beloved by the media—seen worldwide as glamorous billboards of the Clarins brand, often spotted on red carpets or front row at global fashion weeks—they remain tightly-focused on their grandfather’s company. Prisca, ever business-minded, is keen to continue her family legacy by bringing the brand up to speed digitally. “We have so much potential still on social media, Instagram. Our website is good, but I’m interested in technology, even for skin-care diagnostics. I want to bring the next generation onboard with innovations in our spa offerings and in our machinery. There’s still a lot more to do.”
Images courtesy of Clarins.