Louis Vuitton launches a new perfume called Le Jour Se Lève on March 15.
The new perfume, Le Jour Se Lève, featuring notes of mandarin, jasmine sambac, and musk.
If the idea of smelling like tuberose and jasmine at dusk, or leather mixed with the white flower Chinese osmanthus, or a blend of Madagascar and Tahitian vanilla sounds appealing to you, it’s the perfect time to discover Louis Vuitton’s singular fragrances at its first freestanding pop-up in Canada.
The 460-square-feet Les Parfums space, now open at Toronto’s Yorkdale Shopping Centre, was assembled on-site using packaging from 2,995 fragrance containers and designed to resemble a flower from above. The white, stacked paper tubes form a 10-foot-tall, undulating perimeter for the shop that is both airy and sculptural.
It’s the perfect time to discover Louis Vuitton’s singular fragrances at its first freestanding pop-up in Canada.
From the romantic Turbulences to the leather-infused Dans la Peau, shoppers can experience and learn more about Louis Vuitton’s fragrances, created with master perfumer Jacques Cavallier-Belletrud, at the pop-up. Launched in 2016, the seven floral-inspired scents marked the storied French house’s first fragrance introduction in over 70 years. (On March 15, the company will be launching a new perfume, Le Jour Se Lève, featuring notes of mandarin, jasmine sambac, and musk, which will also be available at Les Parfums.)
Each perfume is offered in multiple sizes and sets, and you can purchase handcrafted leather travel cases—or a petite Boite Flaconnier hard-sided case in Monogram canvas—to fit them at the same time. For fans of personalization, the pop-up is also offering hot-stamping for the travel cases, complimentary bottle engraving, and a calligrapher on-hand on certain dates.
If you’re on the hunt for a new signature scent, or a charming gift, head to Les Parfums before March 18.
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