Perfume has come a long way since its origins in Mesopotamia but not entirely for the better. As modernization took its toll on the centuries-old practice, luxury and care gave way to cheaper chemical alternatives.
Long before the phrase clean beauty permeated our collective consciousness, Susanne Langmuir launched a natural nail polish line. Now the Toronto-based entrepreneur has partnered with her son Thomas to tap into another nascent beauty trend.
Gregg Renfrew would call Beautycounter an activist brand, not because it spends time disparaging or shaming other brands but because the team is focused on advocacy for systemic change in environmental and personal care product reform.
We have uncovered the truth behind some of the beauty industries most hotly debated topics and rounded up the best places and products that Canada has to offer. Here are just a few of our best beauty stories of the year (and there were a lot to choose from).
It is the details we don’t see that make all the difference, to us and to Mother Earth.
These perfumeries are taking major strides in the rapidly growing movement toward a more responsible beauty industry.