The Coolest Collab on the Mountain: Perfect Moment x H&M
A playful capsule collection that blends alpine glam with everyday cool.
Perfect Moment and H&M just announced the most swoonworthy capsule collection of the season: slopeside glam meets street-style sass. The 28-piece collection includes puffers, retro ski prints, and fleece that feels like hugging a cloud. Prints are a play on the North Star—the Perfect Moment logo—with a colour palette of black, white, silver, and a pop of burgundy. Soon, everyone will be walking around like they’re en route to Gstaad—even if they’re really just going to the grocery store. “We’re thrilled to be collaborating with Perfect Moment on this winter collection,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. “It’s unexpected, dynamic, and sure to spark excitement.”
Come December 2, fashion lovers will be racing to H&M stores to grab the drop when it lands.
