Oribe’s journey into fragrance began in 2014 with the release of Côte d’Azur, an eau de parfum that would become the hair-care brand’s signature scent. Reminiscent of the glamour of the French Riviera, the fragrance brought together the citrus notes of Calabrian bergamot with the scent of white butterfly jasmine and sandalwood.
Now, the brand has added two more gender neutral scents to the collection: Valley of Flowers and Desertland. Both evoke a sense of place—a fragrant field of Bulgarian rose, peony petals, and amber for the former and an aromatic Texan desert of juniper berry and wildflowers for the latter.
For the original bottle design, the brand turned to the aesthetics of postmodernist art and architecture. A glassmaker in Normandy, who has been specializing in fragrance design since 1892, partnered with Oribe to create the sleek bottles. The caps are made of a custom resin and evoke an apothecary-like feel.