Bulgari’s Serpenti Collection Celebrates 75 Years

Garden of Eden.

Bulgari High Jewellery Serpenti necklace in pink gold with two emeralds and pavé-set diamonds.

Bulgari’s iconic Serpenti exudes a sense of seduction and style, be it a ring, necklace, bracelet, or timepiece. Serpents are one of the oldest mythological symbols and have been a source of fascination throughout history. Greek emigrant Sotirios Voulgaris Italianized his name to Bulgari and opened the family business in 1884 in Rome. The first Serpenti piece, a flexible bracelet-watch in gold called Tubogas, was designed in 1948. Bulgari was quick to adapt Serpenti to other jewellery, and over the decades, the reptile has appeared in a range of styles and finishes, becoming the brand’s most identifiable motif. After 75 years, Bulgari Serpenti designs are instant classics that continue to attract and dazzle.


Bulgari Serpenti necklace and two-coil bracelet in 18-karat white gold, set with full pavé diamonds.

Bulgari High Jewellery Serpenti ring in yellow and white gold with 28 marquise brilliant-cut diamonds, eight round and pear emeralds, and pavé-set diamonds.

Assistant photographer: Peter Olson. Retoucher: Madeline Murray. Producer: Paige Robertson.