This Boutique Travel Company Welcomes You to a Quiet Paradise in Norway


Photo by Brandon Scott Herrell.

There’s a place where you can turn your back on the madding world, slow down, and get away from it all to enjoy a simpler way of life. Tucked away in the Sunnmøre region of Norway, boutique travel company 62°NORD waits to welcome you to a quiet paradise and take you on the adventure of a lifetime.

In Sunnmøre, high, jagged mountains meet deep, secluded fjords. An air of mystery lingers in this dramatic scenery. “You can see where the mythology of Norway starts,” says Gareth Brauteseth, head of business development at 62°NORD. “It’s a place almost occupied by old Nordic gods.”



The company recently created Signature Experiences, itineraries that take guests on unforgettable journeys through the Sunnmøre Alps. Drive the Fjords means speeding along the Atlantic Ocean Road like James Bond—it’s where the car chase for No Time to Die was filmed—but you’ll do it in a Porsche Taycan Cross Turismo.

And Ride the Fjords takes you on one of the most spectacular cycling journeys in northern Europe (no worries, you can choose between a road bike or an electric bike). The itinerary caps off with climbing the Trollstigen, a winding mountain road that takes you past the tallest vertical rock face in Europe, the Trollveggen (Troll Wall). It’s a coveted achievement, and you’ll be rewarded with a breathtaking panoramic view.

Photo by Christian Koepke.


Brauteseth describes the Signature Experiences in three words: unique, real, and unforgettable. Both experiences include helicopter rides to destinations with birds-eye views of the fjords and mountains. Whether you ride or drive, your adventures will take you to two of 62°NORD’s iconic hotels: Storfjord Hotel and Hotel Union Øye. Storfjord is a charming alpine lodge, and Union Øye, dating back to 1891, has been enjoyed by royals and adventurers alike. You’ll experience the best of Norwegian hosting and enjoy fresh, authentic, local food.

Norwegian hospitality is all about humble, come-as-you-are luxury, Brauteseth says. “We’re in a world that doesn’t seem to be slowing down. When you come to Norway, it does, and you can be still for a while.”