Gucci is staking out new territory with the premiere of its first unisex watch collection. Gucci Grip, unveiled during Baselworld, is a series of new quartz watches with a retro vibe. Alessandro Michele, Gucci’s creative director, has a well-known reverence for the 1970s, and so it’s no big surprise that the Grip grooves to the max.
The collection is composed of four new timepieces: one, a yellow gold PVD case and bracelet (pictured), and another comes in stainless steel—both are engraved with the interlocking Gucci G logo. Two others are offered with coloured leather straps: hunter green with a steel case or Bordeaux with a yellow gold case. The design-savvy dials of all four models feature no watch hands, rather windows—three rotating discs act as indicators for hours, minutes, and the date, making for easy legibility.
As the Gucci universe continues to expand, the “Guccification” phenomenon proliferates with Grip, a much-needed accessory for the wrist.
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