A dark forest, a water-laden catwalk, and a disappearing magic act: these were elements present at the Hunter Original autumn/winter 2014 show during London Fashion Week. The first-ever runway collection for Hunter boasts not only their claim-to-fame boots, but also new handbags and outerwear as well. This is part of creative director Alasdhair Willis’s brand reinvigoration: to branch out from solely footwear into a full-fledged fashion label. Hunter emerged from British origins, so it’s apt that the longstanding brand has chosen London’s Regent Street as its first global flagship location, which opens this autumn. With the new flagship and recent product expansion, Hunter is making great strides in becoming a lifestyle brand.